By KK Krishnakumar — Vice President and Chief IT Architect
For many companies, the Big Data frontier, while promising, is fraught with pitfalls.
Like any other new and powerful business tool, Big Data analytics can be dangerous if it isn’t managed properly. On the other hand, not using the growing information at your business’ disposal could prove even more dangerous to your market success in a fast-moving, data-driven world.
I’d like to reassure you that there is plenty of room for middle ground. Your organization can safely gain great insights from Big Data by leveraging the right combination of people and skills—some of which are likely already part of your operation—and by tapping Data-Science-as-a-Service resources as you need them.
In a recent Wall Street Journal article, Professor John Jordan warned of the Risks of Big Data for Companies. Faced with access to more information than organizations ever dreamed of, he said, “There’s a greater potential for privacy invasion, greater financial exposure in fast-moving markets, greater potential for mistaking noise for true insight, and a greater risk of spending lots of money and time chasing poorly defined problems or opportunities.”
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